We Live, Work, and Play here.
Rooted right here in Rockwall, TX, our Lifetime Insurance team doesn’t just work in this community – we live it. This deep connection provides us with a unique understanding of the lifestyles and specific needs of our neighbors. Forget cookie-cutter solutions; we take the time to craft a plan as individual as you are. Expect the warm, familiar care you’d receive from a trusted friend or family member, coupled with a comprehensive education on all the insurance pathways available to you. We’re not just your insurance providers; we’re your neighbors, dedicated to securing your future, right here in Rockwall.
Our Core Values

Integrity

Respect

Excellence
Who We Are…
Lifetime Insurance Services is an independent insurance agency, so we are not limited to any one insurance carrier. Because of this, we have access to multiple providers and can create a customized insurance plan at competitive rates. We help you prioritize and organize your insurance needs to simplify your life and provide you with affordable insurance solutions for your home, auto, and business.
Not only do we offer local, personal attention to each of our clients, but we deliver detailed risk management to maximize your premium dollars. With access to multiple providers, we are able to offer you the best of the best when choosing your coverage. You don’t have to cross the bridge to find the best agency – your friends, neighbors, and family at Lifetime are here to help!
Why Lifetime Insurance?
Lifetime Insurance Services was created to meet the unique needs of our existing customers and those who insist on personalized service.
Our Rockwall, TX based agency specializes in custom insurance plans that place you in the best coverage position while maximizing your premium dollars. Lifetime Insurance cares about your coverage and we educate our clients because we believe that a well-informed consumer is better protected.
We are a full-line, full-service, independent agency that represents national Auto, Home, Motorcycle, RV, Boat, and Commercial Insurance carriers, giving us access to multiple providers. We offer extreme value along detailed risk management to meet all insurance needs. Our focus is delivering local, personal attention, and extraordinary customer service.

“From our dirty boots to our warm hearts we are passionate about providing the best insurance to our very own neighbors, friends, and families right here in Rockwall, Texas!”
Jason Potts – Lifetime Companies Founder

From helping our clients grow their legacy to protecting their financial future, we are a one-stop-shop for all of their financial needs. we foster meaningful relationships with our clients and are able to gain a deeper understanding of their lifestyle, current needs, and financial goals to enable us to build the best plan to meet them.
Lifetime Insurance Services, Inc.

Lifetime Tax Advisors, Inc.
Our Tax Advisors do more than just ensure that laws are followed and deadlines are met – we make sure your financial goals are met. We leave no stone unturned when it comes to finding every planning opportunity available to you.
Lifetime Wealth Management,P.C.
At Lifetime Wealth Management, P.C. we build relationships with each client for the long-term. By taking the time to get to know your personal goals, dreams, and needs, we are able to provide superior financial advice to meet them.
Lifetime Brands
Lifetime Tax Advisors
Lifetime Wealth
Lifetime Insurance
LIFETIME WEALTH MANAGEMENT, P.C. IS A SEC REGISTERED INVESTMENT ADVISORY FIRM (RIA)
LIFETIME WEALTH MANAGEMENT, P.C., LIFETIME TAX ADVISORS INC. AND LIFETIME INSURANCE SERVICES, INC. ARE LEGAL SEPARATE ENTITIES.